Amy Maria Harbilas

True Novelty

“True Novelty is that which does not grow old, despite the passage of time”

--The Elegance of the Hedgehog by Muriel Barbery

            With our fast changing world, few things can really be labeled true novelty, but I see my subject matter, these signs, as such. Barbery’s interpretation of true novelty considers novelty not as what is new, but what is not old.  Since the construction of each of these businesses’ chosen presentation, time has passed, but their unique qualities, shape and colors keep them visually interesting.   In our technologically driven and visually overloaded lives, we are continuously bombarded with familiar imagery.  We have become accustomed to the assurance of mass production and visual cues.  These signs offer a reprieve. With a quick glance, you do not always know what these signs are saying, and their shape and color do not immediately communicate this either. Take a second look.  These signs, true novelties, show the passage of time while succeeding in visual newness.           

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